Client Overview:
S.P.A.R.K Leadership Conference propels students to endless possibilities for their future. Mississippi State University presents an expansive leadership conference designed to assist underrepresented rising seniors in laying the foundation for their future. The goal is to introduce students to numerous avenues for life after high school while also serving as a vessel for self-exploration, self-discovery, growth and development for each conference attendee.
Role:
Content Creator
Final Results:
• Obtained conference attendees by increasing email engagement by 50%, managing social media accounts, executing a direct mail campaign, developing media kits for high schools, and coordinating recruiting events at high schools
• Created engaging conference recap videos and content library for future marketing campaigns
• Obtained conference attendees by increasing email engagement by 50%, managing social media accounts, executing a direct mail campaign, developing media kits for high schools, and coordinating recruiting events at high schools
• Created engaging conference recap videos and content library for future marketing campaigns
Example Media:
